Press release

Jackson & Frank Joins CIIE 2026, Sharing European Perspectives on China's Global Expansion

Date
November 8, 2026
Venue
National Exhibition and Convention Center (Shanghai)
Pawel Michalkiewicz of Jackson & Frank speaking during the roundtable on compliance in Southeast Asia, Europe and the Americas at CIIE 2026

On November 8, 2026, Jackson & Frank was invited to participate in the "Compliance for Global Expansion - One-Stop Global Services at CIIE" event, held at the National Exhibition and Convention Center (Shanghai) during the 9th China International Import Expo (CIIE).

Organized by the China International Import Expo Bureau and the National Exhibition and Convention Center (Shanghai), the event brought together international professional service providers and business representatives to explore the opportunities and compliance challenges facing Chinese companies expanding into global markets.

As part of Shanghai Jing'an District's Global Service Provider Program, Jackson & Frank participated in the roundtable discussion, "Compliance Essentials and Best Practices in Southeast Asia, Europe, and the Americas."

Our Founder and Managing Partner, Pawel Michalkiewicz, shared his observations on the growing global presence of Chinese brands and the importance of preparation when entering international markets.

The roundtable was moderated by Catrina Yang from Jackson & Frank, bringing together perspectives on market entry, international employment, localization, and sustainable business expansion.

Pawel Michalkiewicz, Founder and Managing Partner of Jackson & Frank, speaking during the roundtable at CIIE 2026
Maarten Koekebakker of Jackson & Frank at CIIE 2026
01

A European Perspective: China's Global Expansion Is Accelerating

During the discussion, Pawel Michalkiewicz shared his observations as a European entrepreneur witnessing the rapid international growth of Chinese businesses.

Chinese brands are becoming increasingly visible across European markets, reflecting a significant shift in the global business landscape.

Pawel highlighted two particularly striking examples: LABUBU collectibles appearing on Louis Vuitton handbags and the growing presence of Chinese electric vehicles on European streets.

Scenes that would have been difficult to imagine just a few years ago are now becoming increasingly familiar.

These examples reflect more than the international popularity of individual products. They illustrate how Chinese companies are gaining recognition, building global brands, and expanding their influence across international markets.

However, as Pawel emphasized, successful international expansion requires preparation.

Entering a new market involves much more than identifying business opportunities. Companies must also understand local regulations, employment practices, cultural differences, and operational requirements.

For Chinese businesses expanding into Europe, preparation is essential to building a strong foundation for sustainable growth.

02

From Market Entry to Local Operations: Preparing for International Growth

As more Chinese companies expand internationally, building and managing overseas teams has become an important part of their global growth strategies.

Europe presents significant opportunities, but its diverse regulatory environments, employment laws, and business practices require careful planning.

Companies entering European markets may need to consider several important questions:

  • How can they establish a local presence while managing operational costs and compliance risks?
  • What employment regulations and obligations should they understand before hiring their first employees?
  • How can they develop effective international hiring and payroll strategies?
  • How can they build local teams that support sustainable business growth?

Addressing these challenges early can help businesses establish a more reliable foundation for international operations.

For companies at different stages of expansion, working with experienced local partners can also provide valuable guidance when navigating unfamiliar employment and regulatory environments.

Catrina Yang of Jackson & Frank, moderator of the roundtable at CIIE 2026
03

Jackson & Frank: Supporting Global Expansion Through Local Expertise

Headquartered in the Netherlands, Jackson & Frank is a global provider of tailored, end-to-end workforce management solutions, supporting companies as they expand and manage their operations across international markets.

Our services cover five key areas:

Employer of Record (EOR) & Employment

Supporting companies in hiring and managing international employees while navigating local employment requirements.

Global Payroll

Providing payroll management solutions to support accurate and compliant salary administration across multiple countries.

Global Mobility

Helping businesses manage international employee relocation, assignments, and cross-border workforce mobility.

HR Compliance

Supporting organizations in understanding and managing local employment regulations and HR compliance requirements.

HR Strategy

Helping companies develop workforce strategies, establish local teams, and align their people operations with international business objectives.

Combining European market expertise with global service capabilities, Jackson & Frank helps companies navigate the complexities of international workforce management.

Whether a business is hiring its first overseas employee or expanding an established international operation, our team provides tailored support throughout its global growth journey.

04

Connecting Global Expertise for Sustainable International Growth

Participation in CIIE 2026 provided Jackson & Frank with another opportunity to exchange insights with international business leaders, professional service providers, and companies exploring overseas expansion.

As a member of the Jing'an Global Service Provider ecosystem, Jackson & Frank remains committed to strengthening international business connections and supporting companies navigating the complexities of global markets.

With the international presence of Chinese businesses continuing to grow, the importance of local expertise, compliance awareness, and thoughtful market preparation is greater than ever.

At Jackson & Frank, we believe successful global expansion starts with the right preparation and the right people.

From entering new markets and hiring local talent to managing international teams and supporting long-term operations, we are committed to helping businesses grow confidently across borders.

Catrina Yang of Jackson & Frank moderating the roundtable on compliance in Southeast Asia, Europe and the Americas at CIIE 2026

Ready to grow across borders?

Talk to the Jackson & Frank team about hiring, payroll, global mobility and compliance in new markets.

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